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Monday, November 07, 2005

Marketing of the moment

From Gizmodo, here's PinQY. Note the pretty female Luxembourger on the right under the caption
"PINQY®, THE DISCREET TOOL FOR PUTTING OUT THE BEGINNINGS OF A FIRE."
There's something slightly suspicious about a site that puts © and ® symbols all over the place. Seems like the poor buggers have had a few ideas stolen in the past (perhaps that's just Luxmbourg law), but more to the point, why be discreet about your ability to put out fires?

I can see it now: A bin gently smouldering at a lovely party in Grevenmacher is noticed by the hostess. "Help! Help!" she cries, drawing her arm across her forehead about to faint. "There's the beginnings of a fire in this here bin in the lounge!" Guest sidle off to hide behind plants, join other guests behind the curtain, and feign sudden interest in that photo of the hostess' trip to Bruxelles last year, just in case they're forced to evacuate their discretely hidden and precious PinQY©®™.

I mean, it's not a fucking dildo, the keys to a SMART car, or even a Hitler action figure (check out the muscles on that Goose(stepper)!). No, now Them's things you'd want to keep discrete at a party in outer Grevenmacher...

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